Digital media kit for nonprofit1/9/2024 ![]() A personal story from a 99-year-old WWII Army Veteran on what food means to him, having lived through the Great Depression, and how his walking fundraiser will support the nonprofit’s food shelf.The Salvation Army includes links to three different examples in its toolkit, including: Rather than simply asking for money, storytelling allows fundraisers to ask for donations that support a meaningful cause.ĭownload the Guide to Nonprofit StorytellingĪ great way to help fundraisers see how they can tell the story of their campaign is to link to past storytelling examples from other successful campaigns. Storytelling is a key way to connect donors to your campaign and humanize the fundraising process. ![]() The example below from Hope for Haiti shows how to highlight these tips in a digestible way. Encouragement for the fundraiser to be their first donor to show others their commitment to the cause.Thoughts on setting a specific fundraising goal to help the fundraiser’s community rally around an attainable target.A reminder to make the campaign personal by including photos and stories that demonstrate how the fundraiser is getting involved and why this cause matters to them.However, before diving into the details, it’s helpful to set the stage with a quick summary of high-level tips for success.Ĭhoose 2 to 4 messages you want to call out specifically for fundraisers to consider during their efforts. High-Level Tips for SuccessĪfter a welcome message and instructions on how to create a fundraising page, the remainder of your fundraiser toolkit will provide tips for how fundraisers can use storytelling, social media, and other stewardship strategies to be successful with their campaigns. The example below from Hope for Haiti’s 2020 fundraiser toolkit shows how you can incorporate screenshots to make registration steps clear. Adding screenshots of the registration page and links to additional resources further clarifies your instructions. In your instructions, you can also include helpful tips for things like what campaign photo the fundraiser might want to use, or ideas for their campaign page’s headline. Explain the process step by step and have someone who has never done it before test your instructions to make sure they’re easy to follow. Step-By-Step Instructions to Set Up a Fundraising PageĪfter your welcome message, you’ll want to cover the nitty gritty details of how a fundraiser can actually set up and personalize their fundraising page. ![]() They do so while also highlighting some figures on what different donation amounts allow the nonprofit to do, such as “$50 helps fill 39 hungry stomachs in your community.”īy saying thank you and expressing support for the fundraiser’s goal upfront, The Salvation Army sets the tone for the rest of the toolkit. On the next page, titled “Getting Started,” the nonprofit starts with a big “THANK YOU!” and then moves into reassuring the fundraiser that they can be successful with their goal. The Salvation Army begins its fundraiser toolkit with a one-pager that highlights its mission. Additionally, if your fundraiser toolkit is for a specific challenge, such as an annual walk, you can share a little more about the event, including how and why it got started and its overall timeline. Within this introduction, you can also include some basic background information on your history, mission, and values. Showing your appreciation upfront helps to strengthen the fundraiser’s connection with your nonprofit. Thank You and Welcome Messagesīegin your fundraiser toolkit with a quick thank-you note to the supporter for participating. Your Peer-to-Peer Fundraising Toolkit Template 1.
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